Gina The Brand

This freelance job was commissioned by Gina Mellish, Miss New Jersey 2020, for her upcoming accessories brand, Gina The Brand. Gina envisioned an aesthetic that felt luxurious and sexy yet accessible and youthful. Most importantly, the brand identity embodies feminine strength through its bold look and playful colors.

Primary logo for Gina The Brand
Secondary logo for Gina The Brand. 
The client requested this solution for a secondary mark in hopes of eventually establishing brand recognition from the iconic hand-drawn 'g' alone. For the present time, the two logos are working to become interchangeable until brand solidity is achieved.  
The Process
The Logo creation was completed in 3 rounds, starting with an initial showing of sketches and digital experimentations. From this group, two ideas were picked to be expanded on. Finally, one variation out of the two option sheets was chosen. The logo was then tweaked and perfected before being delivered to the client.
Initial type arrangement sketches
Variations provided to client during Round 2
Final Primary and Secondary Logos in solid black
Packaging Collateral: Business Cards and Order Cards

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