This low-market Goodie's would be placed in the children's snack aisle
This high-market Goodie's would be placed on a display table in the bakery section
Goodie's Gingersnaps
The challenge for this project was to create both a high market and a low market packaging for the same brand/product. The low-end Goodie’s relies on stock images, seasonal patterns, and kid-oriented typography while the high-end Goodie’s takes on the more elegant look through the use of a glass jar, a monochromatic color palette, and a scripted font.
